Background

Gender norms are socially and culturally mediated principles that govern the Expected behaviour of women girls, men/boys in society and, people internalise and learn these ‘rules’ early in life1. Social norms are the perceived informal, mostly unwritten, rules that define acceptable and appropriate actions shared by people in each society or group and are based on gender identities2. Social norms are internalised during childhood socialisation and continue to shape gender stereotyping throughout one’s life3. Gender and social-cultural norms influence food, nutrition, and agricultural practices among women of reproductive age (WRA) and children below five years of age.